This is the "Vaccine Crisis Communication Manual" published by the World health Organization, aka the "CYA Manual when the public catches on this genocide campaign".
https://imgur.com/CgflCmV
HIGH POTENTIAL IMPACTEXAMPLES: Death following vaccination (pending investigation); cluster of minor AEFIs; events which involve children, the elderly, pregnant women or vulnerable groups; the introduction of a new vaccine; vaccine recall; vaccine suspension, mass vaccination campaign; misleading but powerful story/publication which attracts a lot of negative (social) media attention.
RESPOND IMMEDIATELY: Follow the steps outlined in Phase 2: Crisis response. Specific case examples for each category of event are outlined in Annex 1. Fig. 4 illustrates different communication strategies depending on the impact the event may have on the public’s trust in immunization and the authorities delivering them
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Prepare messages
Table 5. Possible messages related to various potentially high-impact events
WHEN YOU HAVE NO OR VERY LIMITED INFORMATION
Our deepest sympathy goes to those affected.We are committing all available resources to the investigation of this unfortunate incident and are doing our utmost to find the cause as soon as possible.We will keep you informed and provide regular information via our website www.xxxxx.zz and daily press briefings at the Ministry of Health.
WHEN MORE IS KNOWN ABOUT THE EVENT
Our deepest sympathy goes to those affected.Vaccination saves lives and prevents suffering. The risk of severe side effects is extremely small. Some mild and more frequent side effects that may occur include a light rash and fever. The benefits of vaccination by far outweigh the minimal risk of a severe adverse event following immunization. For example: 1 in 1 000 000 individuals vaccinated may suffer from a serious allergic reaction (anaphylaxis). The vaccine is prequalified, which means it has been approved by WHO. Before prequalification it was rigorously tested through clinical and field procedures. After prequalification, WHO regularly inspects the production facilities to ensure compliance with good manufacturing practice. Scientific evidence shows that combined vaccines save time and money through fewer clinic visits, reduce discomfort for the child through fewer injections and increase the probability that the child will receive the complete set of vaccinations according to the national schedule.Despite high immunization coverage for [insert name of vaccine-preventable disease], some children are still missing out on vaccination and thus remain at risk. Our country has taken all necessary steps to avoid a future outbreak of [insert name of vaccine-preventable disease] by initiating a [insert name of vaccine-preventable disease] vaccination catch-up campaign.
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link to apps.who.int (secure)]