It's the same as anything, commodify and control everything.

Can't just turn on a TV, got to have cable or subscription. Can't work on your own car or appliances, intellectual copyright restrictions. Cigarettes are bad, but here's a vape pen. Pot is bad, but here's a script for xanax.

Alcohol will kill you but this synthetic, fake stuff is totally safe. Wink, wink.

Meanwhile, in the bunkers...