NLP Natural Language Processing PARSES THE MESSAGES YOU RECEIVE - all online communications = doom

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OBVIOUSLY facebook isn't the only ones using this.

Built-In NLP
Built-in NLP (Natural Language Processing) parses the messages your Page receives to help detect meaning and extract information about dates, time and more. To automatically integrate built-in NLP, start by choosing a Page. Learn More

Built-in NLP
Natural Language Processing (NLP) allows you to understand and extract meaningful information (intents, entities and traits) out of the messages people send. You can then use this information to identify intent, automate some of your replies, route the conversation to a human via livechat, and collect audience data.

If you are currently leveraging an NLP API, you have to make an extra call when you receive the user message, which adds latency and complexity (example: async, troubleshooting, etc.). With Built-in NLP, intents and entities are automatically detected in every text message that someone sends.