Marshmallow treats commercial every single day all day long why?

Has anyone else noticed that Kellogg’s marshmallow rice crispy treats commercial ?
The one with the 6 or 7 yr old in ballet class? His father packed a rice crispy treat for him and wrote shake it kiddo on the package for him
First off - no ballet student wud eat that junk
Second - a boy in Girls classroom with many girls ?
Third - repetitive commercial but why?
Forth - you don’t shake it in ballet. It’s not twerking

I get the whole let’s give all the boys a chance to feel the feminine power haha but this commercial is so repetitive. Over and over , all day ,everyday in most of the standard channels
This cost so much money they ( rice crispy treats )cannot be worth the investment to Sell the product.
Wtf ? Anyone ? What’s the deal here?
Thank you for any insight