Sprite LGBT Ad Celebrates Mothers Binding Breasts of Daughters And Putting Makeup on Trans Son

Sprite released an ad last week that appeared on Argentina’s social media platforms that celebrated mothers helping their children with gender confusion to bind their breasts, apply makeup, and dress in drag in order to celebrate their LGBTQ “pride.”

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The Sprite soft drink brand is owned by Coca-Cola and ran the ad just prior to Buenos Aires’s Pride event.

The ad may be disturbing to watch, as Johnston notes, since it “starts out showing a mother and son in a creepy, dimly lit room.”

The video captures somewhat playful glances between the mothers and their gender dysphoric children.

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