Millennials to Save the Postal Service! - They "feel special" when receiving mail.

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Less than 50%

The key, it seems, is to focus on feelings. While pen pals and fan mail aren’t the cool traditions they once were, the OIG report bets that the emotional sentiment behind them can be bottled up and repackaged. In fact, 75 percent of survey respondents said receiving personal mail “made them feel special”—and we all know how much Millennials are supposed to like that.

Moreover, USPS market research shows that even though younger Americans send and receive less mail, they feel pretty good about the Postal Service overall: 80 percent of Millennial respondents said they were either somewhat or very satisfied with USPS. Still, only 44 percent pick up mail at least six days a week, compared to 60 percent among Gen X and 73 percent among Baby Boomers.


They've obviously never needed to enter a post office.