Implicit Association Test - Determines Whether You Subconsciously Harbour Beliefs About Certain Types of People

An implicit association test measures whether your brain associates good things more with one sort of person than another. It is supposed to reveal whether we subconsciously harbour beliefs about certain types of people.

The test relies on measuring your reaction times. It pairs concepts, like white and good, or black and good, and asks you to sort them together.

It can be done for male vs. female; old vs. young; Indigenous Australian vs. white Australian; and a range of other options.


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Weapons (Gun-Safety IAT).This IAT requires the ability to recognize firearms and tools. It often reveals an automatic association between guns and danger.



Gender (Gender-Science IAT). This IAT often reveals a relative link between humanities and females and between science and males.


Sexuality (Gay-Straight IAT).This IAT requires the ability to distinguish words and symbols representing gay and straight people. It often reveals an automatic preference for straight people relative to gay people.


Race (Black-White IAT). This IAT requires the ability to distinguish faces of European and African origin. It indicates that most people have an automatic preference for white over black.


Skin-tone (Light Skin-Dark Skin IAT).This IAT requires the ability to recognise light and dark-skinned faces. It often reveals an automatic preference for light-skin relative to dark-skin.


Weight (Fat-Thin IAT).This IAT requires the ability to distinguish faces of people who are obese and people who are thin. It often reveals an automatic preference for thin people relative to fat people.



Age (young-old IAT). This IAT requires the ability to distinguish old from young faces. This test often indicates that people have automatic preference for young over old.



Countries ('Australia-United States' IAT). This IAT requires the ability to recognise photos of national leaders and other national icons. The results revealed by this test provide a new method of appraising nationalism.


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These tests can be found here - [link to implicit.harvard.edu (secure)]


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Last Edited by Daniel-Cherry on 09/01/2016 03:42 AM