Ben & Jerry’s new ice cream flavor is also a political statement

On Tuesday, Ben & Jerry’s launched a new flavor, and a new voting rights campaign, to raise awareness about the involvement of “big money” in the political process.

The new flavor, Empower Mint, is a peppermint-forward ice cream base with generous swirls of fudge and chunks of chewy brownie. It’s delicious but it also comes with a serious message.

The Vermont-based brand also launched “Democracy is in Your Hands,” a campaign dedicated to encouraging national voter registration and educate ice cream fans on the importance of reauthorizing the Voting Rights Act.

“We believe Democracy only works when it works for Everyone,” writes the brand.


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