when the logo was first revealed to the public, some of the press likened it to Lisa Simpson performing a certain act.

the design cost UK taxpayers £400,000 !

there is info here on the reasons why it was picked [link to news.bbc.co.uk]

despite what the UK government put's out, many many people don't want the Olympics mainly because of the cost's involved due to anything we build here costs twice as much as anywhere else, the Millennium Dome cost one billion pounds & so did our new football stadium Wembley !

there are reports saying that the final costs could be twenty billion pounds.