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Subject ’Peking’ James Lebron First NBA Player Worth $1 Billion
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Lakers star LeBron James appears to be cashing in as the NBA’s first active billion-dollar player as his deals in China, Hollywood, as well as his lucrative investments and sponsorships in Nike and other brands grow.

Since he was first drafted into the NBA in 2003, James has already raked in more than $330 million just in playing salary. But he has also reaped more than $700 million in off-court deals, according to Yahoo Entertainment. And with his deals, companies, and investments, that $700 million number can only grow.

James, 36, is one of the NBA’s highest-paid players this season. He is topped by James Harden, John Wall, Chris Paul, Russell Westbrook, and Stephen Curry, but because of equal earnings for some of those players, James is still the fourth highest-paid player in the league.

But most of James’ billion-dollar income is from endorsements and investments outside the NBA.

His most lucrative deal is with sportswear giant Nike, a deal worth over a billion in and of itself. James signed a seven-year, $90 million deal with Nike in 2003, and by 2016 he signed on with a “lifetime” contract worth north of $30 million a year. This puts him at the billion-dollar mark all by itself over time.

Nike, of course, is heavily invested in the Chinese market and is said to have raked in upwards of $6 billion in China in just the last year. And as it happens, James is one of Nike’s biggest-selling names in the Chinese market.
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