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Subject Lego Unveils LGBTQ Play Set To Virtue Signal — and Conveniently Cash In On Pride Month
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Lego has unveiled a new LGBTQ play set to virtue signal ahead of Pride month.
The company announced the 346 piece “Everyone is Awesome!” set on Twitter.


“We’re super excited to reveal our new set – LEGO Everyone is Awesome! Because we celebrate every LEGO builder #LEGO #EveryoneIsAwesome,” Lego said in their post.

Vice President of Design at the LEGO Group Matthew Ashton wrote a lengthy statement about why he designed the play set, saying that there needs to be more LGBTQ representation for children.

“Being quite an effeminate kid, I was constantly told by different adults around me what I should and shouldn’t play with, that I needed to behave like a ‘real boy’ and to toughen up. I was dissuaded from doing the things that came most naturally to me. I think many of the adults around me were doing all of this to try to protect me from getting bullied, but I was actually fine with all the kids at school. All of that has had an impact on me in many ways; it was really exhausting and kicked my confidence,” he wrote.

“So, I think by taking small steps and having products like “Everyone is Awesome” out there and people representing the LGBTQIA+ community, it allows everybody to see that things do get better over time and there is a place for everybody. That’s what’s been so important to me in getting this set out with a message that we can be really proud of.”

Ashton explained that they added black and brown to represent those races, purple for drag queens, as well as the trans flag colors.
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